I came across this story about a 78-year-old bodybuilder who is vegan. To see a man in his senior promoting vegan eating and fitness is very inspirational. His name is Jim Morris, and he was featured in a new PETA ad in the buff. The ad titled “The Thinker” proclaims Think Before You Eat.

The intention of the ad is to motivate viewers to “muscle your way to better health.” In other words, go vegan to reduce the risk of cancer, heart disease, obesity etc. In an interview with PETA, Morris talked about the animal proteins were so laden with fat and chemicals that he developed digestive problems. This made him feel miserable all the time.

Morris stated that as a vegan, he feels better than ever. This inspiring plant-based fitness icon has joined the list of other top vegan athletes and celebrities. I love seeing when people take control of their lives and make a change for the best.

To see the full interview, click here.

This photo is courtesy of PETA